With the Chinese economic have rapidly developed in these years, Chinese consumers have tend to prefer their local goods more than foreign ones. However, Chinese sometimes are confused that the overser goods are made in China in fact. This result is according McKinsey’s survey in 2007.
There are three main reasons of change. Firstly, Chinese nationalist sentiment is rising in these years. Because the Chinese economic have developed so quickly that China is become incresingly power in the world, and Chinese are more and more confident to their nation. Secondly, The qualities of the domestic brand products are more and more better, and they are refreshed so quickly even every three months! Lastly the wealthy class expand, they have more high demand to the foreign products.
On the other hands, the foreign electronics and cars are still popular in China.